Tag Archives: Philip Dodson

Trawling versus a fishing rod

Sure you catch more with a big net trawling the entire ocean, so you end up with some of the fish you perhaps are looking for, however, you end up with car tyres, washing machines and all sorts from the depths of the ocean and many of the wrong kind of fish.

When you just simply cast your line into the pond using a fishing rod, sure you’ll catch less, but it will be a better quality catch. You’ll be able to get the fish you need.

In business, think whether you want to trawl or be targeted.

If you go for big, not only does it cost a lot of money and time, you end up catching everything, good or bad. In order to do that you have to create a very big net. You have to be all things to all people and that removes quality and reduces your value.

Far better to be targeted and choosy about who you want to do business with. Catching fish in a pond that others are ignoring, as they are too busy trawling the oceans with everyone else, looking for the big catch.

Small not big.

The only freedom 


The only freedom that can not be taken away from us in any circumstance in life is our choice of how we react. 

It is a choice we face every moment of every day. How we react to others, to situations and to our own internal voice. 

With any choice comes an outcome and taking responsibility for that choice. 

We still have it whatever choices we make and whatever comes our way in life. 

Great, isn’t it?