All posts by philipdodson

About philipdodson

Hi I’m Philip Dodson entrepreneur co-founder of @Work Hubs and founder of Dodson Commercial I am passionate about revolutionising how & where we work, enabling individuals and business to connect, network and grow. Self-employment within the next 7-10 years will become the norm in the developed world, alongside this will be a co-working revolution. The future is all about sharing, collaborating and helping others to succeed. Find out more – @WorkHubs

Trawling versus a fishing rod

Sure you catch more with a big net trawling the entire ocean, so you end up with some of the fish you perhaps are looking for, however, you end up with car tyres, washing machines and all sorts from the depths of the ocean and many of the wrong kind of fish.

When you just simply cast your line into the pond using a fishing rod, sure you’ll catch less, but it will be a better quality catch. You’ll be able to get the fish you need.

In business, think whether you want to trawl or be targeted.

If you go for big, not only does it cost a lot of money and time, you end up catching everything, good or bad. In order to do that you have to create a very big net. You have to be all things to all people and that removes quality and reduces your value.

Far better to be targeted and choosy about who you want to do business with. Catching fish in a pond that others are ignoring, as they are too busy trawling the oceans with everyone else, looking for the big catch.

Small not big.

‘Just keep swimming’

A phrase that was made famous from the Pixar film ‘Finding Nemo’ where Dory, a blue tang fish, with a bit of a memory problem, says ‘just keep swimming’ to keep everyone going towards the search for the missing Nemo. Especially, she uses it when they reach the usual challenges in their search that such film genres have as part of the plot of making the film engaging. Often at the point when others perhaps are disheartened and feel like giving up

OK, so life is a little different to an animated Pixar film based on humanised fish, but the phrase ‘just keep swimming’ is one that fits as a reminder that often in life we have to just keep going. Sure, with things that are outside of our control, like everything except what we do, then letting go and leaving it is the right answer.

But with ourselves, we have to have a bit of perseverance and determination, especially during the hard times, when we are challenged and pushed to the limit of our self-belief and resilience. This is not some macho strength thing, this about keeping our faith, adapting and keep trying.

If you persist, you get there. As I said yesterday, the last freedom we have that can never be taken away is our freedom of choice of how to react.

Just keep swimming, believe and great things come.