Don’t just broadcast

Most broadcasting is mass, untailored, and focused on the broadcaster, whether it’s from an organisation or an individual.

The skill of effective communication is making the other person feel good and inspired about our message. That comes from understanding the other person, our audience, listening with empathy and then providing a message that is put into terms that relate to the receiver.

It is not about telling.

It is not about manipulation.

It is not about what’s good for us.

It’s not about broad it is more about narrow, relevant, tailored.

It’s not about making noise.

It’s about being genuine, honest, and thoughtful. It’s about being in tune with the recipient’s wants and having a purposeful outcome for the recipient and the broadcaster that adds value, build relationships and is different.

Narrowcast don’t just broadcast.

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