Going through the motions

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It is better to do nothing than to tick a box because you’ve read or heard somewhere that it was a good idea to do social media, or to have a blog, a newsletter, a podcast, to do whatever the expert has told you.

Getting yourself ‘investor ready’ to satisfy that desire to get funding, when you may know that you don’t want a bigger business, but some ‘guru’ told you and everyone else is doing it.

Whatever it is you are doing, if it doesn’t matter to you, don’t do it just because it’s popular or someone told you to.

Otherwise you and your audience we realise you are just going through the motions.

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