Make your message true to your story, true to what you believe and make it about your values and things that matter.
Then next step is to broadcast that and sooner or later the right people will find it. It takes patience and staying true to what you believe.
You don’t need everyone, you need the innovators and early adopters, people who will take your message and love it so much, they will spread it with the same passion to others within their network.
So it will continue as long as the message is relevant, risky and builds a relationship.
If you want your message to spread make it easy for the right people to spread it for you, it becomes infectious.