Sometimes our message can become a bit ‘blah, blah, blah’.
Without realising it, we have fallen into the trap of the ‘buy my stuff’ content. Our newsletter becomes a sales pitch, our social media a river of calls to action and our blog becomes an obvious net to capture our prey.
We live in an era of content saturation, of message overload, we have reached a point where it feels like the lid could blow off scattering manipulative packets of data everywhere.
Increasingly, all of us have had to apply a ‘blah, blah, blah’ filter. We have had to sieve out the grit to find the golden nuggets of relevant content.
If our content is to get through that filter it has to be different, a little dangerous and it has to give something to the reader/viewer/listener not capture or take only.
Once you provide something that people would miss if it wasn’t there, then they will want more. No one will miss your sales pitch.
Before you press send, stop and think, will it be missed or is it yet more ‘blah’.